a Kombucha has been on the market for over a
decade but why is it just now gaining popularity and notoriety? Well to start
off, the drink used to be considered alcoholic and was labeled as thus. Buddha’s
Brew, the Austin-based kombucha company, was one of the first brewers to lower
the alcoholic content to virtually zero and up the probiotic count to 19
billion. Because of these vital changes, their drinks have gained popularity
and have recently expanded to local HEBs.
b
The structure of our story is basic with an
introduction voice over to introduce the topic and speaker, followed by an
interview with an employee, then the perspective of a consumer, ending with a
closing voice over.
c
While I briefly describe the presence of
alcohol, high probiotic count and HEB distribution, the video allows different
perspectives and an in depth look. One of the reasons there is a video
component and not just a write-up is because of the location. The farmers
market in Austin is usually bustling with costumers willing to sample a
multitude of products. With the video component you are able to witness the
atmosphere making it easier to imagine yourself in the costumers shoes. The
sounds, combined with the visuals, enhance the experience. When you see people
like you sampling a product that may seem foreign, you are likelier to do the
same.
d
Potential interviewees
a.
Buddha’s Brew employee
b.
Regular costumer
c.
First time sampler
No comments:
Post a Comment